Two issues need to be addressed to effectively solve the problem of proper exposure:
One, take the element of intrusion out of the equation; and by extension, create a scenario by which the user actually pursues the advertiser.
The other, provide value to the advertiser by offering duration of exposure to the advertisement.
The solution is Interactive Incentive Gaming. This scenario takes real‐world discounts, in the form of logo embedded coupons, and makes them available to be won by the user during gameplay. By incentivizing gameplay, advertising becomes non‐intrusive to the user. Instead, it becomes an engaging and entertaining experience based on the user’s preferences, thereby offering advertiser’s longer duration of exposure.